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Brad Rieger is the chief executive officer at Cooper-Smith, a full-service marketing and advertising agency specializing in media planning, media buying, data analytics and branding. He also serves as the host of the leadership-based podcast, In the Arena – Conversations of a Lifetime. Prior to joining Cooper-Smith, Brad had a meaningful 31-year career in education. He served in a multitude of roles including special education teacher, principal, assistant superintendent and for the last 12 years of his educational run, superintendent of Sylvania Schools (2003-2015).